Hailing from Milwaukee, Wisconsin (behind the Cheddar Curtain as he likes to describe it), Greg Koch's playing is a gristly stew of influences.
Take a dollop of Jimi Hendrix, a spoonful of Eric Clapton, a dash of Chet Atkins, a peppering of BB, Albert and Freddie King, and a heaping helping of Albert Lee, and you have a killer gumbo that doesn't even begin to describe Koch's indescribable style. Or wry sense of humor.
In this in-store guitar clinic vid -- Koch is a clinician for Fender Instruments and Hal Leonard -- he demonstrates his succulent volume swells starting at 2:59 in the style of Duane Allman and Roy Buchanan before launching into a Jeff Beck-style rendition of 'Cause We Ended As Lovers at 3:31.
Koch's sheer control of the instrument is indisputable. Check out his Beck-approved finger-style approach to the main melody at 4:00 before going back to pick-mode briefly at 4:25 to execute some pick pinch-harmonics. I especially dig his quirky flurry of triplets at 5:19.
Koch has several books and DVDs out on Hal Leonard -- guitar instruction at its finest. Check them out here.