Wednesday, September 23, 2009

New Jimi Hendrix Guitar Packages By Gibson

This kind of takes the cake.

In a 'roll-the guitar legend-in-his-grave' moment, Jimi's estate, Authentic Hendrix LLC has announced their exclusive agreement with Gibson in releasing three 'Jimi Hendrix Electric Guitar Packages'.


The aptly named (or not!) 'Experience', 'Little Wing' and 'Signature' guitar packages each come with a 10-watt amplifier, strap, tuner, cable, deluxe gig bag and Authentic Hendrix picks -- which gives us some idea as to the market Gibson and Authentic Hendrix are targetting with this one.

Somehow I don't think guitar collectors will be queueing up around the block anytime soon.

And never mind that the guitars themselves are butt-ugly bastardizations of the Stratocaster --I thought I was having a surreal Dali moment when I saw them.


Janie Hendrix, CEO of Authentic Hendrix, had this to say -- “It was our own idea to approach Gibson in the beginning after the positive experiences we’d had with the Flying V’s that they made based on Jimi’s guitar some years back. Our excitement inspired their excitement, and here we are, creating these new branded musical instruments. This is just the tip of the iceberg.”
What's next? A Jimi Hendrix Happy Meal?

'Scuse me while I go throw up.
(Source and Photo Credits: GuitarWorld)

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